Understanding Google’s SERP Features

When you have a question you want to answer like “ what is the best dishwasher” or “french fries near me”, where do you turn?

Google, Yahoo, or some other search engine.

You are not only the one, with the majority of website clicks, but around 68% also create with a search on a search engine. When you say or type something into a search engine results page (SERP) is what you receive.

A typical SERP will provide search users with two different types of content, pay-per-click Ads knowns as “paid search” and organic search results.

Appearing in the organic search results is particularly valuable in comparison to the paid results, organic search results receive relatively more clicks. Google also comes with a host of SERP features like rich snippets, maps, knowledge panels, and video results. All of these results kinds excluding sponsored Ads are affected by organic SEO techniques. When you compare today’s SERPs to the original 1998 Google search result page, today’s SERPs are very complex.

How Does Organic SEO Work?

The results that search engines give to their users are not chosen randomly or occur by chance. Each search engine uses a proprietary, complicated algorithm to determine what results would perfectly answer a search user’s question. Without too much detail, search engine employ crawlers to scour the internet and collect information. A crawler will gather all kinds of content from visual to text.

To find this content a crawler starts from a known web page through external and internal links. Crawlers will try to comprehend the context of each linked web page.

The information gathered about a web page is included in the search engine’s database, also called a search index. Each web page is cataloged in its context.